Metaphors We Live By – 9780226468013

Metaphors We Live ByAuthor(s): George Lakoff Format: Paperback Publisher: The University of Chicago Press, United States Imprint: University of Chicago Press ISBN-13: 9780226468013, 978-0226468013 Synopsis People use metaphors every time they speak. Some of those metaphors are literary – devices for making thoughts more vivid or entertaining. But most are much more basic than that – they’re “metaphors we live by”, metaphors we use without even realizing we’re using them. In this book, George Lakoff and Mark Johnson suggest that these basic metaphors not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning. Bringing together the perspectives of linguistics and philosophy, Lakoff and Johnson offer an intriguing and surprising guide to some of the most common metaphors and what they can tell us about the human mind. And for this new edition, they supply an afterword both extending their arguments and offering a fascinating overview of the current state of thinking on the subject of the metaphor.

jQuery in easy steps by Mike McGrath – NEW – Free P&P

A new book, direct from the publisherBy Mike McGrath Publication date: February 11th, 2014Pages: 192 ISBN: 978-1-84078-619-4View Table of Contents and sample chapterAbout the bookjQuery in easy steps instructs you how to script dynamic web pages using the popular jQuery JavaScript library, giving complete examples that illustrate each aspect with colourized source code.jQuery in easy steps begins by explaining how to incorporate the free jQuery library so you can quickly create interactive web page features by copying the book’s examples. It demonstrates how to easily select elements of the web page for manipulation and how to simply produce dynamic responses to user events. Examples illustrate various exciting animation effects and how to employ the power of AJAX to load external data without refreshing the entire web page. The book concludes by demonstrating how you can use your acquired knowledge to create your very own distributable plugins for the jQuery library.jQuery in easy steps assumes you will already have some basic knowledge of HTML, CSS, and JavaScript and are now ready to embrace the jQuery philosophy of “write less – do more” to enhance your web pages. It has an easy-to-follow style that will appeal to web developers who want to quickly learn the latest dynamic techniques, and to the student who is studying website design at school or college, and to those seeking a career in web development that need a thorough understanding of jQuery. About the author Mike McGrath now lives in South-east Europe, on the sun-kissed shores of the Aegean Sea. Mike gained his extensive knowledge of computer languages while working as a developer contracting to companies around the world. His interests include coins of ancient Greece, dining-out with friends, and the ongoing evolution of the world wide web.

jQuery in easy steps by Mike McGrath – NEW – Free P&P

A new book, direct from the publisherBy Mike McGrath Publication date: February 11th, 2014Pages: 192 ISBN: 978-1-84078-619-4View Table of Contents and sample chapterAbout the bookjQuery in easy steps instructs you how to script dynamic web pages using the popular jQuery JavaScript library, giving complete examples that illustrate each aspect with colourized source code.jQuery in easy steps begins by explaining how to incorporate the free jQuery library so you can quickly create interactive web page features by copying the book’s examples. It demonstrates how to easily select elements of the web page for manipulation and how to simply produce dynamic responses to user events. Examples illustrate various exciting animation effects and how to employ the power of AJAX to load external data without refreshing the entire web page. The book concludes by demonstrating how you can use your acquired knowledge to create your very own distributable plugins for the jQuery library.jQuery in easy steps assumes you will already have some basic knowledge of HTML, CSS, and JavaScript and are now ready to embrace the jQuery philosophy of “write less – do more” to enhance your web pages. It has an easy-to-follow style that will appeal to web developers who want to quickly learn the latest dynamic techniques, and to the student who is studying website design at school or college, and to those seeking a career in web development that need a thorough understanding of jQuery. About the author Mike McGrath now lives in South-east Europe, on the sun-kissed shores of the Aegean Sea. Mike gained his extensive knowledge of computer languages while working as a developer contracting to companies around the world. His interests include coins of ancient Greece, dining-out with friends, and the ongoing evolution of the world wide web.

Raspberry Pi 3 in easy steps by Mike McGrath – NEW – Free P&P

A NEW book, direct from the publisherBy Mike McGrathRRP £10.99Publication: June 2016 Pages: 192 ISBN: 978-1-84078-729-0 About the bookThe Raspberry Pi is an inexpensive programmable credit-card sized computer that plugs into your TV and a keyboard. It can be used for many of the things that your PC does, like spreadsheets, word-processing and playing games, but its real purpose is to inspire children (and adults) to learn how to program. Over five million Raspberry Pis have been sold worldwide, so far!Raspberry Pi 3 in easy steps starts with the basic components you’ll need, setting up the system and logging into the console. Then, in easy steps, it introduces you to the Raspbian operating system that is optimized for the Raspberry Pi. You’ll learn how to customize the look and feel of your system, how to navigate the file system, and how to use the powerful system ‘shell’ to make things happen for you. The new GPIO interface is fully described, and the new NOOBS installer is also described for setup.Raspberry Pi 3 in easy steps enables complete beginners to create their very own computer programs with the Scratch visual programming environment. It also instructs programming in the high-level (human-readable) Python programming language, which is processed by the Python ‘interpreter’ to produce results fast. Examples demonstrate how to use the included Python ‘pygame’ module, to make your own games, and how to use the included ‘Tkinter’ module to create graphical windowed apps.Raspberry Pi 3 in easy steps also illustrates how to control electrical input and output on the Raspberry Pi header from Python scripts, including lighting a lamp, adding more buttons and controlling projects. With the knowledge gained from this book the reader can confidently advance to any future electronic Raspberry Pi project or other explore other programming environments. Contents:Getting startedExploring the desktopCommanding the systemAnimating with ScratchProgramming with PythonImporting modulesProducing gamesDeveloping windowed appsDriving header pins About the author Mike McGrath now lives in South-east Europe, on the sun-kissed shores of the Aegean Sea. Mike gained his extensive knowledge of computer languages while working as a developer contracting to companies around the world. His interests include coins of ancient Greece, dining-out with friends, and the ongoing evolution of the world wide web.