The Practice of Public Relations, Ninth Edition

You are purchasing a Good copy of ‘The Practice of Public Relations, Ninth Edition’. Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable.

The Practice Of Public Relations By Fraser P. Seiten 9th Edition Harcover Text

“The Practice of Public Relations” by Fraser P. Seitel is a comprehensive textbook designed for college audiences studying Introduction to Public Relations and Public Relations Practice. This 9th edition features revised content, two new mini-chapters on Investor Relations and International Public Relations, and contemporary case studies including Rudy Giuliani and 9/11, Microsoft public relations, and more. The book also includes new hypothetical cases, interviews with public figures, and a greater inclusion of minority and female practitioners. With a focus on ethical and effective solutions, this text offers valuable insights for public relations professionals, marketing professionals, advertising professionals, and general managers.