Advertising & IMC: Principles and Practice Ninth 9 Edition
The “Advertising & IMC: Principles and Practice (Ninth Edition)” is a comprehensive textbook focusing on the subjects of marketing, advertising, and promotion. Authored by William Wells, Nancy Mitchell, Charles Wood, and Sandra Moriarty, this hardcover publication by Pearson Education covers key principles and practical applications in the field. With a publication year of 2018 and 672 pages, this textbook serves as a valuable resource for students and professionals in business and economics, providing in-depth insights into the world of advertising and IMC.
Advertising and IMC : Principles and Practice Hardcover
You will find that this textbook includes discussion questions for group work.
Advertising & IMC : Principles and Practice, Hardcover by Moriarty, Sandra; M…
What stands out about this textbook is the comparative tables that show differences.
Advertising & IMC : Principles and Practice, Hardcover by Moriarty, Sandra; M…
What stands out about this textbook is the use of analogies to explain concepts.
Advertising & IMC : Principles and Practice, Hardcover by Moriarty, Sandra; M…
A nice touch in this textbook is the summary boxes at the end of every section.
Advertising & IMC : Principles and Practice, Hardcover by Moriarty, Sandra; M…
You will find that this textbook uses real data sets for exercises.
Advertising & IMC : Principles and Practice, Hardcover by Moriarty, Sandra; M…
A nice touch in this textbook is the cheat sheet for common formulas.
Advertising & IMC : Principles and Practice, Hardcover by Moriarty, Sandra; M…
What stands out about this textbook is the index, which makes finding topics quick.