Marketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION –
Marketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION – is a comprehensive academic textbook. Published by Cengage Learning. Publication year: 2021. Designed for university-level study and professional reference, this title supports structured learning with clear explanations of core concepts, theory, and practical applications.
Marketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION –
The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.
Marketing Strategy 8th Edition by O.C. Ferrell (English) Paperback Book
The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.
MARKETING STRATEGY by Michael Hartline Florida State University Paperback
Learn how to think and act like an effective marketer and forward-focused disruptor in today’s dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition’s systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today’s trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.
Marketing Strategy by O C Ferrell: New
New Trade paperback
Bryan Hochstein O. C. Ferrell Michael Ha Marketing Strat (Paperback) (UK IMPORT)
The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.
MARKETING STRATEGY BY Bryan Hochstein PAPERBACK **NEW**
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Marketing Strategy : Texts and Cases, Paperback by Ferrell, O. C.; Hartline, …
This textbook includes a DVD with video lectures and supplementary materials.
Marketing Strategy : Texts and Cases, Paperback by Ferrell, O. C.; Hartline, …
This textbook includes a DVD with video lectures and supplementary materials.
Marketing Strategy by O C Ferrell: Used
Good Used Trade paperback