Market-Based Management

Specifications

Release Year2012
Book TitleMarket-Based Management
ISBN9780130387752
Subject AreaBusiness & Economics
Publication NameMarket-Based Management
PublisherPearson Education
Item Length9 in
SubjectMarketing / General
Publication Year2012
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height1 in
AuthorRoger Best
FeaturesRevised
Item Weight28.5 Oz
Item Width7 in
Number Of Pages576 Pages

A nice touch in this textbook is the list of suggested readings at the end.

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